Latvian born, London based Fashion Editor specialising in both market/shopping & brand level styling executions, as well as adjacent product curation for 360 digital shopping journeys.

4 years experience working as Fashion Market Editor at Selfridges and Harvey Nichols collaborating with key stakeholders across editorial, buying, marketing and trade to establish a consistent brand vision. 

Demonstrated expertise in dealing with a broad range of brands from established/heritage to new-gen and avant garde. 

Skill in sourcing and commissioning a range of photographic collaborators with recent highlights including Chaumont–Zaerpour, Lola & Pani, Jonathan Vincent Baron, Chris Rhodes and Guillaume Blondiau.

8 years prior experience as freelance coordinator and senior fashion assistant for some of the industry’s most important brands and editor titles. Working with A-list tier celebrity and talent, including Madonna, Kendall Jenner, Pamela Anderson, Willow Smith, Jane Horrocks, Karlie Kloss and others.

For CV + collaborations, contact: elvija.vitola@gmail.com