Latvian born, London based Fashion Editor specialising in both market/shopping & brand level styling executions, as well as adjacent product curation for 360 digital shopping journeys.

Several years of experience working as Fashion Market Editor at Selfridges and Harvey Nichols collaborating with key stakeholders across editorial, buying, marketing and trade to establish a consistent brand vision. 

Demonstrated expertise in dealing with a broad range of brands from established/heritage to new-gen and avant garde. 

Skill in sourcing and commissioning a range of photographic collaborators with recent highlights including Chaumont–Zaerpour, Lola & Pani, Jonathan Vincent Baron, Chris Rhodes and Guillaume Blondiau.

For CV + collaborations, contact: elvija.vitola@gmail.com